{"title":"Gifts for Newborns","description":"\u003cp\u003eCelebrate the miracle of birth with Playette's range of gorgeous Newborn Gifts. Our exclusive lineup of products has everything you need to welcome a new bundle into someone's life.\u003c\/p\u003e\n\u003cp\u003eAll Playette Newborn Products are carefully selected from the world's leading brands for superior quality and safety, so you can be sure that you're giving the best.\u003c\/p\u003e\n\u003cp\u003eChoose from a huge variety of Newborn clothes, accessories, toys, bedding and more to brighten the day for any new mother.\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"all-around-me-activity-hoop","title":"Taf Toys All Around Me Activity Hoop","description":"\u003ch2 class=\"product_section_title\"\u003eOverview\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe All Around Me Activity Hoop is a Unique Product for Newborns and up. A round hoop that circles baby and provides him with plenty of age matched activities to encourage practicing a variety of body positioning while playing.\u003c\/li\u003e\n\u003cli\u003eGROWS WITH YOUR BABY – designed for baby’s 3 developmental stages.\u003c\/li\u003e\n\u003cli\u003eKeeps your baby happy and busy while developing.\u003c\/li\u003e\n\u003cli\u003eSuitable from birth\u003c\/li\u003e\n\u003cli\u003eThe All Around Me Activity Hoop is a great toy that baby can play with as he grows for easier development and easier parenting!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":37651306643610,"sku":"TT12555","price":55.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/products\/B08-BSKT45-Q-MAIN.jpg.3.png?v=1612912475"},{"product_id":"koala-musical-newborn-cosy-gym","title":"Taf Toys Koala Musical Newborn Cosy Gym","description":"\u003ch2 class=\"product_section_title\" data-mce-fragment=\"1\"\u003eOverview\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003csection class=\"product_section\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInnovative cosy gym, specially designed for newborns and will adapt as baby grows, with music, lights and plenty of play activities.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFor Easier Development and Easier Parenting!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003ch2 class=\"product_section_title\" data-mce-fragment=\"1\"\u003eDetails\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003csection class=\"product_section\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e Extra padded play mat that easily turns into baby's cosy mat and a cosy gym.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAdjustable arches with unique positioning system to allow easy interaction with baby.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003etoys with contrasting colors, that can hang on the arches and attach to the mat's loops.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFour double sided, multi- sensory toys - easy-to-grab rattling Prince the penguin with fury belly, chime bell Star the seal with a teether and crinkling shapes, rainbow baby-safe mirror and a music \u0026amp; lights toy.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe musical toy can attach to cots and car seat handles with a Velcro strap.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe mat's edge can be used as tummy-time support.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSoothing and play time melodies, with color changing soft light.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ebatteries: 2 X AAA (not included)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":37657674547354,"sku":"TT12535","price":109.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/products\/B08-BSMQ4-V4-MAIN.jpg.3.png?v=1612912130"},{"product_id":"star-glow-cube","title":"Playette Star Glow Cube","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eSoothe your baby to sleep with 2 natural sounds and 10 lullabies to choose from. Featuring a 15-minute auto-off timer, the star glow cube emits soft glow while projecting stars onto the wall and ceiling, with light that gently changes colour. With easy-to-use settings and a nice compact size this is perfect for home or travel. Powered by 3 x AA Batteries (included) Dimensions: 10 x 10 x 11cm\u003c\/p\u003e","brand":"Playette","offers":[{"title":"Default Title","offer_id":37794896380058,"sku":"1395500","price":20.79,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/products\/1395500-Star-Glow-Cube-1.jpg.3.png?v=1612822818"},{"product_id":"tummy-time-book","title":"Taf Toys Tummy-Time Book","description":"\u003ch2 class=\"product_section_title\"\u003eFeatures\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eSoft baby book, with two sides for two developmental stages and crinkle filling for ultimate sensation\u003c\/li\u003e\n\u003cli\u003eWith lovely illustrations and Multi-sensory textures along with fun activities for baby\u003c\/li\u003e\n\u003cli\u003eUses flip \u0026amp; play concept with standing feature to encourage tummy time\u003c\/li\u003e\n\u003cli\u003eFor Easier Development and Easier Parenting!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003ch2 class=\"product_section_title\"\u003eDetails\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eCrinkling pages for 2 development stages includes: baby-safe mirror, crinkling shapes, 3D activities and textured fabrics and with Joey baby koala teether toy cuddled in his mamma's pouch\u003c\/li\u003e\n\u003cli\u003eStands up alone for tummy-time play\u003c\/li\u003e\n\u003cli\u003eSize: 20.5X19.5 cm\/8\"X7.6\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":39695667658906,"sku":"TT12395","price":29.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/products\/TT12395-7.jpg?v=1619150177"},{"product_id":"my-blankie-friend-bunny","title":"Playette My Blankie Friend Bunny","description":"\u003cp\u003eOur Playette super soft and snuggly My Blankie Friend is your little one's perfect comfort toy. \u003c\/p\u003e\n\u003cp\u003eA comfort blankie boosts children confidence and sense of security and helps them handle tough transitions. \u003c\/p\u003e\n\u003cp\u003eIt's a great newborn gift idea. \u003c\/p\u003e","brand":"Playette","offers":[{"title":"Default Title","offer_id":41932553715866,"sku":"1340501","price":9.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/products\/MYBLANKIEFRIENDPACKAGING.jpg?v=1651549215"},{"product_id":"taf-toys-newborn-kit-0m","title":"Taf Toys Newborn Kit 0m+","description":"\u003ch2 class=\"product_section_title\"\u003eOverview\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eSpecially designed for newborns.\u003c\/li\u003e\n\u003cli\u003eOur Newborn kit was specially designed to provide parents with the most needed developmental toys that will assure baby is getting all the needed support in a fun \u0026amp; healthy way.\u003c\/li\u003e\n\u003cli\u003eContains 12 must have newborn developmental products in 1 box.\u003c\/li\u003e\n\u003cli\u003eComes with a developmental guide which provides Newborn developmental tips and explains how using each toy inside this kit helps the baby.\u003c\/li\u003e\n\u003cli\u003eGreat as a gift or for self-purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003ch2 class=\"product_section_title\"\u003eDetails\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe kit includes 12 must-have developmental products for newborns: Baby-safe Mirror, Lion Blankie, Developmental Pillow, Rattle Ring, Crinkle Lion Cub, 5 Double Sided Flash Cards (10 images), 2 plastic card holders \u0026amp; bonus Developmental guide\u003c\/li\u003e\n\u003cli\u003eThe products inside the kit are well organized and wrapped in a tissue paper providing an enhanced unboxing experience.\u003c\/li\u003e\n\u003cli\u003eGreat for tummy-time, visual stimulation, learning about cause \u0026amp; effect \u0026amp; emotional development.\u003c\/li\u003e\n\u003cli\u003eSize: 35 X 26 X 6cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":42500828889242,"sku":"TT12915","price":57.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/products\/NEWBORNkitmainpicture_1.jpg?v=1663034180"},{"product_id":"savannah-developmental-pillow-0m","title":"Taf Toys Savannah tummy-time pillow 0m+","description":"\u003ch2 data-mce-fragment=\"1\" class=\"product_section_title\"\u003eOverview\u003c\/h2\u003e\n\u003csection data-mce-fragment=\"1\" class=\"product_section\"\u003e\n\u003cp\u003eAn ergonomically designed Tummy Time Pillow with a detachable teether and rattle toy to encourage babies to stay longer on their tummy.\u003c\/p\u003e\n\u003cp\u003eThe uniquely designed Tummy Time Pillow helps your baby practice raising their head and neck to enhance motor skills development.\u003c\/p\u003e\n\u003cp\u003eYour baby will love the adorable animal design, with bright colours and fun characters to keep them engaged. \u003c\/p\u003e\n\u003cp\u003eThe detachable toys encourage your infant to practice tummy time from a young age.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003ch2 data-mce-fragment=\"1\" class=\"product_section_title\"\u003eDetails\u003c\/h2\u003e\n\u003csection data-mce-fragment=\"1\" class=\"product_section\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eErgonomically designed Tummy-Time pillow for maximum support \u0026amp; comfort\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuper soft, fluffy fabric is gentle on your baby's skin and offers added sensory stimulation\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe upper part of the pillow is designed with an ergonomic angle that provides excellent support \u0026amp; comfort, helping to extend tummy-time practice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":43951603220634,"sku":"TT12895","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/TT12895-SavannahTummy-timepillow_2.jpg?v=1696393072"},{"product_id":"taf-toys-tummy-time-sensory-water-mat-poly-bag-packaging-only","title":"Taf Toys Tummy-time sensory water mat - Poly bag packaging only","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eSensory Stimulation and Learning\u003c\/strong\u003e - The Taf Toys Water Mat is not just a play area, but a vibrant sensory experience that captivates your baby's attention with colorful illustrations and floating elements. This visual stimulation can help in cognitive development and offers an enjoyable learning journey during their early stages of growth. Ideal for babies 0-6 months, 6 month old baby must haves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eTummy Time Training\u003c\/strong\u003e - The Taf Toys Water Mat is designed for tummy time training, help strengthening your little one's muscles. As your baby interacts with the floating flowers and presses on the water mat, they are actively working on their head, neck, and back muscles, essential for their growth and motor skill development. This water mat is the perfect combination of fun and functional, providing sensory stimulation to encourage your baby's curiosity.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eSafe and Durable Design\u003c\/strong\u003e - The Taf Toys Water Mat is crafted with high-quality, BPA-free materials, ensuring a safe environment for your baby to play and explore. Its durability stands up to the enthusiastic activities of infants, making it a lasting addition to your baby's tummy time essentials.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eEasy to Set Up \u003c\/strong\u003e- The inflatable water mat is simple to fill and provides a comfortable, engaging play area for your baby. It's conveniently portable, making it perfect for on-the-go tummy time anywhere you need it.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eLeak-proof \u0026amp; durable\u003c\/strong\u003e - we use a THICKER 0.3mm PVC material making our infant tummy time mat THICKER than the MAJORITY of baby tummy time activity mat. This additional thickness enhances its durability, rendering it resistant to leaks and punctures. Lead-free and phthalates-free. The Taf Toys Water Mat allows babies to push and press the water-filled mat, creating movements that will keep them entertained and engaged while strengthening their core muscles.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":45204793852058,"sku":"US13436","price":15.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/13436.jpg?v=1724741912"},{"product_id":"co-sleeper-essentials-bundle","title":"Playette Co-sleeper Essentials Bundle","description":"\u003cp\u003e*New* Co-sleeper size. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ex1\u003c\/strong\u003e Quilted Co-sleeper Fitted Padded sheet + \u003cstrong\u003ex1\u003c\/strong\u003e Printed Co-sleeper Fitted sheet bundled together at \u003cstrong\u003e40% OFF.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003ePerfect to add style and comfort to your nursery set up.  \u003c\/p\u003e\n\u003cp\u003eA great Baby shower gift idea. \u003c\/p\u003e\n\u003cp\u003ePadded Fitted Cream Sheet Size: 52x67x4cm\u003c\/p\u003e\n\u003cp\u003ePrinted Fitted Sheet Size: 52x67x4cm\u003c\/p\u003e","brand":"Playette","offers":[{"title":"Default Title","offer_id":45391893954714,"sku":"Co-sleeper Bundle","price":28.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/Co-sleeperBundle.jpg?v=1733799252"},{"product_id":"playete-3-pack-newborn-bear-socks","title":"Playette 3 Pack Newborn Bear Socks","description":"\u003cp\u003e3 Pack of Fashion Newborn Cotton Socks with cute new season bear print. \u003c\/p\u003e\n\u003cp\u003eGreat addition to a baby hamper gift box for a new expectant mum. \u003c\/p\u003e","brand":"Playette","offers":[{"title":"Default Title","offer_id":45497775095962,"sku":"1341131","price":8.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/TBMxPlayetteBearPrint_19.jpg?v=1738199664"},{"product_id":"playette-portable-star-night-light","title":"Playette Portable Musical Night Light and Sleep Soother","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003eThe Playette Musical Sleep Buddy Star Night Light is a soothing colour-changing night light and lullaby sleep soother in one. \u003c\/p\u003e\n\u003cp\u003ePlaying 10 soothing lullabies and 5 white noise nature sounds it creates a calming and mesmerising multi-sensory bedtime experience. \u003c\/p\u003e\n\u003cp\u003eThe portable musical sleep buddy is a great for home, daycare and travel as it is hangable almost anywhere. \u003c\/p\u003e\n\u003cp\u003eIt has your baby's favourite lullabies, nature sounds, and the option of a heartbeat sounds to imitate the sound inside the mother's womb, to calm and make baby fall soundly asleep. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"woostify-single-product-stock stock\"\u003ePortable, Battery Operated. 3 AAA batteries included. \u003c\/div\u003e\n\u003cdiv class=\"woostify-single-product-stock stock\"\u003e124mm x 54mm x120mm\u003c\/div\u003e","brand":"Playette","offers":[{"title":"Default Title","offer_id":45506254766234,"sku":"1396600","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/TBMxPlayette_StarNightLight03EDITED.jpg?v=1738818907"},{"product_id":"taf-toys-tummy-time-adventure-tray","title":"Taf Toys Tummy-Time Action Tray 3M+","description":"\u003ch2 class=\"product_section_title\"\u003eOverview\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned to make tummy time more engaging and beneficial for babies.\u003c\/li\u003e\n\u003cli\u003eThe rounded base gently sways with the baby’s touch, encouraging movement and exploration.\u003c\/li\u003e\n\u003cli\u003eThis innovative play tray supports muscle development by keeping babies engaged during tummy time, encouraging longer and more active play sessions.\u003c\/li\u003e\n\u003cli\u003eThis action tray offers a unique, interactive solution for promoting tummy time engagement—a crucial stage in early development.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003ch2 class=\"product_section_title\"\u003eDetails\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eTextured \u0026amp; Sensory Balls: features 5 sensory balls, each uniquely designed to enhance tactile stimulation, fine motor skills, and cause-and-effect learning:\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eThe stainless-steel ball acts as a mirror, allowing babies to see their own reflection, promoting self-recognition and visual tracking.\u003c\/li\u003e\n\u003cli\u003eTransparent rotating ball for visual tracking and engagement.\u003c\/li\u003e\n\u003cli\u003eThree soft, textured squeaker balls to stimulate touch and encourage grasping.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e3-in-1 Play Options: This versatility helps engage babies at different developmental stages, making it an all-in-one solution for various growth milestones\u003c\/li\u003e\n\u003cli\u003eHigh quality safe materials - BPA, phthalate, Mercure free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":45691666727066,"sku":"TT13705","price":39.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/13705_Tummy_time_adventure_tray_amazon_2000x2000-01.jpg?v=1746071182"},{"product_id":"taf-toys-bear-tummy-time-pillow","title":"Taf Toys Tummy Time Pillow - Bear 0M+","description":"\u003ch2 class=\"product_section_title\"\u003eOverview\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eMake tummy time extra fun and comfortable with this ergonomically designed plush pillow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eA uniquely designed pillow that provide chest support and helps baby practice raising his head and neck and enhances his motor skills development.\u003c\/li\u003e\n\u003cli\u003eThe pillow encourages baby to practice tummy time from a young age with minimum frustration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003ch2 class=\"product_section_title\"\u003eDetails\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe upper part of the pillow is designed with an ergonomic angle that provides maximum support \u0026amp; comfort for baby helping to extend tummy-time practice.\u003c\/li\u003e\n\u003cli\u003eProvides the perfect support for baby’s chest, allowing free movement of the arms and develops muscles for crawling.\u003c\/li\u003e\n\u003cli\u003eSuper soft gentle fluffy fabric for baby’s maximum comfort.\u003c\/li\u003e\n\u003cli\u003eSafety tested to meet our high standards\u003c\/li\u003e\n\u003cli\u003eSize: 40*27*11 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":45691695693978,"sku":"TT13715","price":37.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/13715_13725_-_Bear_-_Panda_tummy_time_pillow_amazon_main_2000x2000-01.jpg?v=1746410612"},{"product_id":"taf-toys-water-mat-ice-cream-bear","title":"Taf Toys Water Mat - Ice-cream Bear 0M+","description":"\u003ch2 class=\"product_section_title\"\u003eOverview\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eA soft, squishy mat that is filled with water and floating toys, turning tummy time into an exciting adventure. Babies build muscles and explore bright, playful designs.\u003c\/li\u003e\n\u003cli\u003eDelightful bear illustrations captivate little ones, making tummy time exciting and visually stimulating.\u003c\/li\u003e\n\u003cli\u003eSuitable for age 3 months and up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003ch2 class=\"product_section_title\"\u003eDetails\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eGlittering Sensory Magic – Floating toys and sparkling water swirls encourage curiosity, extending engagement and play. Glittering particles for extra fun\u003c\/li\u003e\n\u003cli\u003eSquishy, Water-Filled Comfort – A soft, soothing texture enhances the tactile experience, supporting sensory exploration and early motor development.\u003c\/li\u003e\n\u003cli\u003eSafe, Durable \u0026amp; Easy to Use – Made from non-toxic, BPA-free materials, these leak-proof mats are designed for worry-free, long-lasting play. BPA, LEAD, Phthalate free.\u003c\/li\u003e\n\u003cli\u003eXL size - Dimensions: 66 x 50 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":45691824308378,"sku":"TT13765","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/13755_13765_-_Panda_Bear_bloom_Ice_cream_Water_Mat_Amazon_2000x2000-12.jpg?v=1746071372"},{"product_id":"taf-toys-tummy-time-bundle-bear","title":"Taf Toys Tummy Time Bundle - Bear","description":"\u003cp\u003eHelp your little keen learner to get started with their tummy-time practice with our \u003cem\u003eNew\u003c\/em\u003e Tummy-Time - Bear Bundle. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaf Toys Water Mat \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA soft, squishy mat that is filled with water and floating toys, turning tummy time into an exciting adventure. Babies build muscles and explore bright, playful designs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaf Toys Bear Stacker \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA vibrant and engaging stacker designed for little ones 9 months and up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaf Toys Tummy-Time Pillow\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMake tummy time extra fun and comfortable with this ergonomically designed plush pillow\u003c\/p\u003e\n\u003cp\u003eSave \u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e15%\u003c\/span\u003e \u003c\/strong\u003ewhen you purchase the Tummy-Time Bundle - Bear. \u003c\/p\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":45849693225114,"sku":"BearBundle","price":87.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/BearTafbundlesMay20252.jpg?v=1750141409"},{"product_id":"taf-toys-tummy-time-mirror-book","title":"Taf Toys Tummy-time Mirror Book","description":"\u003cul\u003e\n\u003cli\u003eBaby’s 1st tummy-time mirror book with large baby-safe mirror, high contrast \u0026amp; colorful illustrations that stimulate baby’s senses \u0026amp; increase emotional intelligence.\u003c\/li\u003e\n\u003cli\u003eThe mirror helps baby to learn self-awareness, visual observation and develop communication skills\u003c\/li\u003e\n\u003cli\u003eThe mirror is covered by the flaps of the book which can be used for a great Peek-A-Boo game between parent and baby.\u003c\/li\u003e\n\u003cli\u003eStar shaped holes in the flaps that cover the mirror sparkle and capture baby’s attention.\u003c\/li\u003e\n\u003cli\u003eThe book upright angle helps encourage tummy-time play.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":45944599281818,"sku":"TT12905","price":32.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/1SZ_4928.jpg?v=1752460349"},{"product_id":"dream-bear-tunes","title":"Taf Toys Cry Sensor with music","description":"\u003ch2 class=\"product_section_title\"\u003eOverview\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSoothing 3-in-1 Design:\u003c\/b\u003e\u003cbr\u003eSilicon bear-shaped unit combines 30 minutes of calming melodies, a gentle glowing light, and a smart cry sensor for automatic comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSmart Cry Sensor:\u003c\/b\u003e\u003cbr\u003eDetects baby’s cries and automatically plays soothing sounds to help calm them—day or night.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePerfect for Naps, Bedtime \u0026amp; More:\u003c\/b\u003e\u003cbr\u003eA must-have for creating a calm, comforting environment—wherever you are.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003ch2 class=\"product_section_title\"\u003eDetails\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e3-in-1 Functionality:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eCombines a soft glowing light with 3 light levels, 30 minutes of calming melodies (6 soothing sounds \u0026amp; 2 melodies), and a smart cry sensor—all in one compact, portable unit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSoothing Sound Selection:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIncludes a variety of calming sounds to comfort your baby:\u003c\/li\u003e\n\u003c\/ul\u003e\nWhite Noise \"Shh\" Stream Ocean Heartbeat Engine Fan Playful Melody Soothing Lullaby\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAdorable\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb\u003eSilicon\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb\u003eBear Design:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eCute and comforting shape adds a warm, familiar touch to baby’s space.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSmart Cry Sensor:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eAutomatically activates music when baby cries, offering hands-free soothing for busy parents.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRechargeable \u0026amp; User-Friendly:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eFeatures USB Type-C charging and simple two-button control for light and music Volume (USB cable included).\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePortable \u0026amp; Versatile:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eIdeal for cribs, strollers, or travel. The compact design and secure strap make it easy to bring soothing comfort anywhere.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSafety Tested:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eRigorously tested to meet our highest safety and quality standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":46460322775194,"sku":"TT13815","price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/13815-DreamBearTunesamazon2000x2000-01copy.jpg?v=1756707258"},{"product_id":"little-explorer-lounger-new-product-stock-available-oct-2025","title":"Taf Toys Snuggle Play Pod","description":"\u003ch2 class=\"product_section_title\"\u003eOverview\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eGrows with Your Baby\u003c\/b\u003e: Starts as a cosy lounger, unfolds into a supportive play gym.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSoothing Musical Bear\u003c\/b\u003e: Includes a detachable bear with gentle lights and 22 minutes of calming melodies.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStimulates Development\u003c\/b\u003e: Removable activity arch encourages sensory exploration and motor skills.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e360° Comfort\u003c\/b\u003e: Soft, womb-like nest design provides a secure, comforting space for newborns.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003ch2 class=\"product_section_title\"\u003eDetails\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eA versatile 2-in-1 essential that grows with your baby!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e22 Minutes of Music \u0026amp; Light\u003c\/b\u003e: Includes a soft bear toy with soothing melodies and gentle lights for comfort and engagement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDetachable Activity Arch\u003c\/b\u003e: Easily removed or attached to adapt to baby’s stage and play needs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePremium Quality\u003c\/b\u003e: Made from soft, high-quality fabrics for maximum comfort and safety. Tested to meet rigorous safety standards.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGenerous Size\u003c\/b\u003e: Lounger dimensions – 80 x 30 cm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":46460452176026,"sku":"TT13785","price":149.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/13785-LittleExplorerLoungermainpicsAmazon2000x200020250323-01copy.jpg?v=1756708019"},{"product_id":"sensory-tales-changing-mat-new-product-stock-available-oct-2025","title":"Taf Toys Sensory Changing Mat \u0026 Crinkle Book","description":"\u003ch2 class=\"product_section_title\"\u003eOverview\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eTransforms Diaper Time – Turns changes into engaging, educational moments.\u003c\/li\u003e\n\u003cli\u003eMultifunctional Use – Great for diaper changes, playtime, or on-the-go.\u003c\/li\u003e\n\u003cli\u003eInteractive Crinkle Book Included– Soft, colorful book in unique squirrel \u0026amp; calendar shape sparks curiosity.\u003c\/li\u003e\n\u003cli\u003eSensory Stimulation – Promotes tactile and visual development.\u003c\/li\u003e\n\u003cli\u003ePerfect for Newborns – Keeps little one's calm, focused, and entertained.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003ch2 class=\"product_section_title\"\u003eDetails\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eEngaging Diaper Time – Includes colorful, crinkly sensory book to calm and entertain.\u003c\/li\u003e\n\u003cli\u003eDevelopmental Play – Doubles as a tummy time toy to support sensory \u0026amp; motor skills.\u003c\/li\u003e\n\u003cli\u003eEasy to Clean – Soft cushioned foam pad wipes clean easily and resists liquid absorption\u003c\/li\u003e\n\u003cli\u003eSafe \u0026amp; Durable – Made from non-toxic, long-lasting materials.\u003c\/li\u003e\n\u003cli\u003ePad Size – 71×45×11 cm\u003c\/li\u003e\n\u003cli\u003eBook Size – 15.8×8.8×11 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":46460473245850,"sku":"TT13775","price":149.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/13775-SensoryTalesChangingMatamazon2000x2000-01copy.jpg?v=1756708510"},{"product_id":"snuggle-bear-book-new-product-stock-available-oct-2025","title":"Taf Toys Snuggle Bear Book","description":"\u003ch2 class=\"product_section_title\"\u003eOverview\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eDouble-sided sensory book with high-contrast and colourful panels\u003c\/li\u003e\n\u003cli\u003eIncludes soft plush bear for endless cuddles and comfort\u003c\/li\u003e\n\u003cli\u003eBaby-safe mirror encourages interaction and self-recognition\u003c\/li\u003e\n\u003cli\u003eStands upright for tummy time and crib play\u003c\/li\u003e\n\u003cli\u003ePerfect for snuggles, sensory play, and on-the-go fun\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003ch2 class=\"product_section_title\"\u003eDetails\u003c\/h2\u003e\n\u003csection class=\"product_section\"\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in plush bear offers comfort and emotional security\u003c\/li\u003e\n\u003cli\u003eDouble-sided: black \u0026amp; white for newborns, colorful for older babies\u003c\/li\u003e\n\u003cli\u003eBaby-safe mirror promotes self-recognition and engagement\u003c\/li\u003e\n\u003cli\u003eBear stands up for tummy time support and motor development\u003c\/li\u003e\n\u003cli\u003eLightweight, foldable design for playtime at home or on-the-go\u003c\/li\u003e\n\u003cli\u003eSafety tested to meet our high standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":46460495298714,"sku":"TT13795","price":32.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/13795-SnuggleBearBookamazonmainpics2000x2000-01copy.jpg?v=1756708897"},{"product_id":"playette-welcome-home-baby-bundle-pre-order-despatch-15-11-25","title":"Taf Toys Welcome Home Baby Bundle","description":"\u003cp class=\"MsoNormal\"\u003eThe Welcome Home Baby Bundle provides the Nursery *MUST-HAVES* that will help you feel confident and organised from the GET-GO.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWhat’s Included in the Playette Welcome Home Bundle.\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eTummy-Time Activity Gym (TT13395)\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eSensory Change Mat with bonus book (TT13775)\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eBaby Cry Monitor with soothing music and lights (TT13815)\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eBlack, White high contrast cot, pram book (TT12875)\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eSoft, snuggly bunny comforter (TT13175)\u003c\/p\u003e","brand":"Taf Toys","offers":[{"title":"Default Title","offer_id":46603390812314,"sku":"TT11111","price":319.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6864\/7066\/files\/WelcomeHomeBundle_002.jpg?v=1759117405"},{"product_id":"playette-welcome-home-baby-bundle-pre-order-despatch-15-11-25-copy","title":"PLAYETTE New Arrival Baby Bundle","description":"\u003cp data-start=\"154\" data-end=\"493\"\u003e\u003cstrong data-start=\"154\" data-end=\"201\"\u003e\u003cem\u003e\"Light, Music, Snuggle SLEEP\"\u003c\/em\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cbr data-start=\"201\" data-end=\"204\"\u003eThe New Arrival Baby Bundle is a carefully curated newborn gift hamper designed to celebrate this \u003cspan class=\"gs_tkn\"\u003emomentous\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"gs_tkn\"\u003eoccasion. \u003c\/span\u003ePerfect for a baby shower or thoughtful hospital gift this hamper combines cute soft essentials with a gorgeous musical night light and soft snuggle bear book. \u003c\/p\u003e\n\u003cp data-start=\"154\" data-end=\"493\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e17% Savings \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1450\" data-end=\"1482\"\u003e\u003cstrong data-start=\"1450\" data-end=\"1480\"\u003eThis gift bundle includes:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1483\" data-end=\"1783\"\u003e\n\u003cli data-start=\"1483\" data-end=\"1530\"\u003e\n\u003cp data-start=\"1485\" data-end=\"1530\"\u003ePlayette Cotton Newborn Caps - 3 pack \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1531\" 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