About Us

Who Is Playette?

Playette is an affordable online baby and toddler store and reputable brand.

With all the best baby and toddler brands on offer and extensive product knowledge we take the hassle out of shopping around for the best products and prices. We only sell brands and products of exceptional quality that we truly believe in and feel proud to be associated with.

Our History

The company was started in 1997 with the brand mission to be “LEADERS” in the baby and toddler space. We sell direct to consumers as well as provide wholesale to a number of reputable independent baby stores and selected department stores nationally.

Whether you are looking for baby and toddler essentials including socks, caps, mittens, babyteething products, nursing products, travel accessories, out and about accessories we are proud to be your one stop baby to toddler shop

Questions & Answers

We provide Afterpay as a Payment Option so you can Buy Now & Pay Later from our Online Store.

Make sure you sign up to our Newsletter as we offer amazing year promotions and discounts.

We are so happy you have visited our site today and look forward to supporting you with your parenting journey.

NOW...Let the Play Begin